Strategic Business Analysis is a useful framework which accounting students can apply in examining real world business issues/problems and develop possible alternatives that can address these challenges.

This course integrates the management core courses together with the understanding and application of the real-world issues across different industries such as among others, the dynamics of internal and external environment affecting the business, industry and competition, the fast-paced advancement of technology and importance and/or shrinking concept of border, and changes of customer preferences.